Cookies Policy
A. Cookies to improve the functionality of our websites
One of the reasons ANCECO uses cookies is to better understand how its websites are used in order to improve their appeal, content, and functionality. Cookies help ANCECO, for example, to determine which pages of its website are visited and what content interests users. To do this, ANCECO uses Flash cookies and load time optimization cookies. These are known as “functionality cookies,” which record, in particular, the number of times a page is accessed, the number of pages viewed on the website, the amount of time spent on ANCECO websites, the sequence of pages visited, the search terms that led you to the ANCECO website, the country, region, and possibly the city from which the website was accessed, the operating system and internet browser used, the language settings, and how frequently ANCECO websites are accessed via mobile devices. ANCECO also records mouse movements, clicks, and scrolling to determine which areas of your website are of particular interest to visitors. Your computer’s IP address, which is transmitted for technical reasons, is automatically translated and anonymized so that your identity cannot be determined.
B. Cookies for usage-based online advertising
ANCECO reserves the right to use data obtained through the analysis of visitor behavior on its websites via cookies in order to display targeted advertising for specific products. ANCECO believes that you, as a user, will benefit from this because ANCECO displays advertising banners or content based on your browsing behavior to match your interests, thus reducing random advertising and the display of content that is likely to be of less interest to you.
C. How to prevent “cookies” from being stored on your hard drive and delete them
You can configure your internet browser to prevent cookies from being stored on your hard drive or to prevent you from being asked each time whether you agree to the installation of cookies. You can also delete installed cookies at any time. Consult your browser’s help section for detailed instructions on how this works. An explanation with screenshots is available for Firefox, Microsoft Internet Explorer, and Google Chrome via this link: http://www.aboutcookies.org/default.aspx?page=2. If you do not accept the storage of cookies, the functionality of our services may be affected.
Third-party cookies used by ANCECO
(1) Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses a specific type of “cookies,” which are text files placed on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of the website is generally transmitted to and stored by Google on servers in the USA.
ANCECO notes that the code “gat._anonymizeIp();” has been added to Google Analytics on this website to ensure anonymity when recording IP addresses (known as “IP masks”). Google’s IP anonymization process for this website truncates your IP address within the EU (European Union) and EEA (European Economic Area). Only in exceptional cases will your full IP address be sent to Google servers in the USA to be truncated there.
On our behalf, Google will use this information to analyze your use of this website, to compile reports on website activity, and to provide other website and similar services to the website’s information provider. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can refuse the storage of cookies by changing your browser settings as described in section 7.c. above. You can also prevent the cookie from recording data about your use of this website (including your IP address) and transmitting it to Google, and prevent this data from being processed by Google, by downloading and installing a browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=es. You can find additional information about the Terms of Use and Data Privacy Policy at https://www.google.com/analytics/terms/es.html or at https://support.google.com/analytics/answer/6004245?hl=es.
(2) Google Adwords
This website uses Google AdWords, a Google analytics service, and conversion tracking as part of Google AdWords. When you click on an ad placed by Google, Google AdWords installs a conversion tracking cookie on your computer’s hard drive (called a “conversion cookie”). These cookies become ineffective after 30 days and are not used for personal identification. If you visit certain pages on our website, Google and ANCECO may track whether you were redirected to that page by clicking on an ad.
The data obtained through the use of conversion cookies is used for statistical purposes and is sent to AdWords customers who use conversion tracking systems. These statistics tell us the total number of users who clicked on an ad placed by Google and visited a webpage with a conversion tracking tag. However, we do not receive any information that would allow us to identify individual users. We cannot cross-reference the data obtained for any particular user.
In addition to conversion tracking, ANCECO also uses the following functionalities:
- Re-marking (remarketing)
- A public with common interests
- Audience of users defined with common interests
- Audience with purchasing desires
- Similar audience 1 in terms of demographics and geographic targets.
Google Remarketing allows ANCECO to identify users who have previously visited the ANCECO website, showing them the audience genuinely interested in our products or services. AdWords also determines the common interests and characteristics of these audiences based on their behavior on Google Display Network websites over the past 30 days and contextual searches on search engines. Using this information, AdWords then finds new potential customers whose interests and characteristics are similar to those of our website users.
Remarketing to the specific target audience is done through a combination of cookies, such as Google Analytics and Google DoubleClick cookies.
Additional information regarding the terms of use and privacy policy in relation to Google AdWords is available through the following link: https://policies.google.com/technologies/ads?hl=es.
(3) Google Double Click
ANCECO uses the Google DoubleClick function on our website to analyze website usage and to allow Google and other advertisers to cooperate with DoubleClick to show you advertising that may be of interest to you. For this purpose, a cookie is placed on your computer’s hard drive. This cookie assigns a pseudonym to your browser and collects information about the advertisements displayed on your server and which advertisements you open. The data collected by this cookie about your use of this website is generally transmitted to and stored on a Google server in the USA. Based on the collected information, corresponding interest categories are assigned to your browser. These categories are then used to deliver advertising tailored to your interests. Alternatively, to change your browser settings, you can use a browser plugin (add-on or application) to permanently disable the DoubleClick cookie. With this plugin, your opt-out settings will remain active for this browser even if you delete all cookies. The browser plugin for permanent deactivation can be found here: https://support.google.com/ads/answer/7395996.
By using our website, you consent to the installation of the DoubleClick cookie, thereby consenting to the collection, processing, and use of your data for the purposes described above. You also consent to your data being stored in cookies after your browser session ends and being referenced, for example, during your next visit to the website. This consent can be revoked at any time without retroactive effect by deleting the DoubleClick cookie and permanently disabling it.